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Brand Manager (f/m/d)

Planet A Foods

Planet A Foods

Marketing & Communications
Munich, Germany
Posted on Oct 9, 2024
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Your mission
At Planet A Foods, we are revolutionizing the food industry to protect the planet we love. by perfecting centuries-old fermentation technology, we offer healthier alternatives and can save up to 500 Mt of CO2 per year!

We created the world’s first 100% cocoa-free chocolate called ChoViva. Our ChoViva tastes amazing with a solid snap and smooth melt as well as roasty notes and a subtle sweetness. It is completely natural, gluten-free, vegan and made with only seven ingredients! Choviva allows for a breathtakingly low carbon & water footprint. This contributes towards the mitigation of both deforestation & exploitation of child labour.

Your Tasks:

  • Brand Strategy

    • Execute comprehensive brand and communication strategies.

    • Present, implement and consult the ingredient brand strategy with our international B2B partners.

  • Communication Strategy

    • Plan and manage brand and product campaigns with all internal stakeholders.

    • Oversee our sustainability communication and become the company expert in this matter.

    • Manage the brand website, ensuring it effectively represents the brand’s targets.

  • Market and Competitive Analysis

    • Analysis of weekly market data, deriving action steps, and implementation in collaboration with the sales team.

    • Stay informed about industry trends, market dynamics, and competitive landscape.

  • Consumer service

    • Answer consumer requests and provide detailed information about the company, products and our sustainability communication.

    • Manage and answer all end consumer relevant questions. products and our sustainability communication.

    • Manage and answer all end consumer relevant questions.


Your profile
  • Proven experience in marketing, preferably with 3-4 years in a branding and communication role;
  • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field;
  • You have passion for sustainability and you have familiarity with B2B strategies;
  • Fluent in German & English.
How we hire at Planet A Foods
Joining the Planet A Foods team is more than just a job – it's a commitment to our core values that permeate every aspect of our business. As an Equal Opportunity Employer, we go above and beyond to embed fairness and equity in our inclusive recruitment and hiring process. We are not only an Equal Opportunity Employer, but also proactive in embedding fairness and equity into an inclusive recruitment and hiring process.

Our Values

Fellowship: We share a great vision that can only be achieved as a team. We prefer enabling others to succeed instead of petting our egos.
On Discovery: We keep our eyes, hearts, and minds open, curious to explore, improve and create new realities beyond the ordinary.
Creating impact: We aim at building a better world. Science is at our hearts, and full of passion we progress on our journey.
Just do it: We rather take a lousy first step than standing still or losing ourselves in discussions. Smart words are worth nothing if they are not accompanied by smart actions.
Why us?
Our hierarchy is flat and communication direct, which means that we operate and learn fast as a team. You can expect the following:
  • Competitive Salary
  • Flexible Working Hours
  • Regular Team Events
  • Daily Free Lunch + Free Drinks
  • Daily Free Snacks (Of course with our delicious Choviva!)
  • Fresh Fruit + Vegetables
  • A Personalized Macbook Pro
  • Entitled to 30 Days Holiday
  • Your “normal” workplace is our office/lab (to build a strong culture we believe in physically meeting and interacting)
We are an equal-opportunity employer and value diversity. We consider all applications equally. We strongly encourage individuals from traditionally underrepresented groups in tech to apply.
About us
It’s an audacious, incredibly rewarding mission that we are dedicated to achieving. Planet A Foods is built around the idea that everyone should be able to enjoy just, circular and waste-free food. To that end, we create a family of foods by upcycling clean (local/cruelty-free) ingredients with state-of-the-art biotechnology and flavor science.

Exciting challenges lie ahead — Join us on our mission!
Apply now
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